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Operation & Distribution
We
are knowledgeable in the religious and secular regulatory laws
regarding perishable foods. We manufacture and package our own
food from our warehouse in Valley Cottage, NY. The products will
be packaged and refrigerated in temperature controlled storage.
The process in getting the product from the warehouse to the
Kosher Cafés is as follows:
¨ We
will ground ship products in dry ice or refrigerated trucks to
machines for locations from Boston to Washington.
¨ Locations
outside the area mentioned above will be shipped in dry ice by
air to approved local kosher purveyors who can then restock
machines. Only an approved Jewish person will be able to stock
the machine.
Current Automated Vending Machine process and benefits:
¨ The
Hot Choice™ fully automated vending machine created by KRH
Thermal Inc. provides a freshly cooked hot meal in 90 seconds.
¨ Product
is stored frozen until ready to cook, providing a long shelf
life and eliminating spoilage.
Shelf Life
The
shelf life of a food can be defined as the time period within
which the food is safe to consume and/or has an acceptable
quality to consumers. Just like any other food, frozen foods
deteriorate during storage by different modes or mechanisms.
Microbes usually are not a problem since they cannot grow at
freezing temperatures unless subjected to extensive temperature
abuse above the freezing point. Enzymes are a big concern for
frozen foods, which can cause flavor change (lipoxygenase) in
non-blanched fruits and vegetables and accelerated deterioration
reactions in meat and poultry (enzymes released from disrupted
membranes during precooking).
Cell
damage or protein and starch interactions during freezing cause
drip and mushiness upon thawing. Discoloration could occur by
nonenzymatic browning, bleaching, and freezer burn. Vitamin C
loss is often a major concern for frozen vegetables. Physical
changes, such as package ice formation, moisture loss, emulsion
destabilization, recrystallization of sugars and ice of frozen
desserts are often accelerated by fluctuating temperatures. For
any specific frozen product, which mode determines its shelf
life, depends on the product characteristics (raw materials,
ingredients, formulation), pre-freezing treatment, freezing
process, packaging film and processes, and of course storage
conditions. All of the quality deterioration and potential
hazards are usually exaggerated or complicated by a fluctuating
time-temperature environment (e.g. freeze/thaw cycle) during
storage. On the other hand, the shelf life of a frozen food can
be extended through ingredient selection, process modification
and change of package or storage conditions.
Keeping food Fresh
We
will focus on shelf life testing of frozen foods for product
development and market practices. We will store our product
below 0°F in moisture-proof, gas-impermeable plastic or freezer
wrap. We will make sure to label and date frozen foods.
Frozen foods may be safe to eat if stored beyond the recommended
storage time but quality may diminish. Sometimes consumers will
overload a freezer and block the circulation of coolant
throughout the freezer compartment. This will lower the
efficiency of the freezer in keeping the food below 0°F. To
ensure food stored in the refrigerator, freezer, or pantry is
consumed within the expiration dates, we will practice FIFO
(First-In-First-Out). When stocking food storage areas, we will
place recently purchased items behind the existing food items.
This will help ensure that we are consuming food prior to
expiration date/spoilage.
Shelf Life Longevity for frozen foods
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Tacos, enchiladas, and burritos (frozen) |
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1 year |
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Onion rings (precooked, frozen) |
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1 year# |
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Pies and pastries, baked |
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1-2 months |
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Frozen potatoes |
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8 month |
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Cooked meat |
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2-3 months |
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Chicken Nuggets |
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6 months |
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Breaded Fish Sticks |
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6 months |
¨ The
system provides a consistent, high quality cooked product in
compliance with dietary laws.
Smart machine-
takes credit cards and has an inventory tracking system.
We
created a Brand identity with the Hot Nosh™ Logo, an attractive
package and label. We will build the brand in specific markets
through a wide series of channels utilized by our constituents.
Some of traditional channels will include trade shows, radio &
local print media. We will conduct a press release and outreach
program to all Jewish Newspapers, Synagogues, & Jewish Community
Centers in a specific region. We will also establish a
non-traditional social marketing program through the web.
We will
identify large regional and national vending operators along
with high volume locations as our primary targets. We will focus
our efforts on the key decision makers at each company and show
them how we can help them reach an untapped market. We will
also focus on building our own portfolio of locations. Our
pricing plan will vary for the same product in different areas.
Schools and Hospitals will be priced less than Stadiums,
Airports or Amusement Parks.
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Schools &
Universities
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Casinos
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Hospitals
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Stadiums
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Sporting
Venues
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Airports,
Train Stations, & Bus Stations
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Amusement
Parks
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Corporations
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Recreational
Facilities
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Other high
volume locations
Value & Competitive advantage
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•The demand
for Glatt Kosher is value in itself.
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•Glatt Kosher
is synonymous with Quality. People will pay for quality.
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•No one can
compete with the combination of our experience in the kosher
market and the convenience of this patented machine.
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•We control
the entire process and chain of custody.
¨
•We produce,
market and distribute our products into vending machines we have
placed ourselves.
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